VISUAL DIRECTION
Generative systems, identity studies, and editorial world-building.
City Youth
A Gen Z editorial concept capturing individuality, movement, and modern street culture.
This series explores self-expression through fashion-forward silhouettes, cinematic lighting, and real-world energy. Built around confidence, connection, and identity, the visuals feel lived-in and spontaneous — blending nostalgia with contemporary edge.
Designed as a culture-driven visual system for lifestyle, fashion, or youth brands, this concept prioritizes emotion over perfection and presence over polish.
Tools: Generative AI, Creative Direction, Visual Systems
Hair + Skin
A visual exploration of softness, texture, and natural luminosity — studying the relationship between hair, skin, and emotional presence.
This collection focuses on warmth, subtle movement, and organic beauty, using generative imagery to prototype wellness-forward editorial worlds and modern skincare aesthetics.
Tools: Generative AI, Creative Direction, Visual System Design
Hair + Skin
A visual exploration of softness, texture, and natural luminosity — studying the relationship between hair, skin, and emotional presence.
This collection focuses on warmth, subtle movement, and organic beauty, using generative imagery to prototype wellness-forward editorial worlds and modern skincare aesthetics.
Tools: Generative AI, Creative Direction, Visual System Design
Hair + Skin
A visual exploration of softness, texture, and natural luminosity — studying the relationship between hair, skin, and emotional presence.
This collection focuses on warmth, subtle movement, and organic beauty, using generative imagery to prototype wellness-forward editorial worlds and modern skincare aesthetics.
Tools: Generative AI, Creative Direction, Visual System Design
Identity Retention Study
A controlled generative portrait study exploring decade-based facial aging while maintaining consistent identity, lighting, and bone structure.
The focus of this experiment was minimizing model drift while incrementally adjusting anatomical markers such as skin elasticity, facial volume, and hair pigmentation across time.
Rather than exaggerating transformation, this study prioritizes restraint — subtle structural change, realistic dermatological progression, and visual continuity across frames.
Tools: Generative Imaging Systems, Iterative Prompt Calibration, Identity Locking Techniques
Wool Motion
A visual exploration of comfort, movement, and natural materials — designed to prototype a modern wool footwear brand through lifestyle-driven storytelling.
This concept focuses on softness, durability, and everyday performance, placing premium wool shoes in real, human moments. Using generative imagery, the collection builds a scalable visual system for DTC product storytelling across web, social, retail, and campaign environments.
Created as a creative direction study for performance-driven lifestyle brands balancing function, sustainability, and elevated design.
Tools: Generative AI, Creative Direction, Visual Systems, Product Storytelling
Hair / Classic Form
A generative editorial study exploring structured silhouettes, feminine strength, and timeless beauty through modern AI workflows.
This collection focuses on form, posture, and refined styling — blending classic fashion language with contemporary digital realism as part of a cohesive visual system.
Tools: Generative AI, Creative Direction, Visual System Design
